Once your website is up and running there are many things you can do yourself to improve your online presence and reach your target audience, however this is not an overnight process. Consistency, patience, and a holistic approach are essential for long-term success requiring an ongoing effort using different strategies such as SEO, Content Strategy, Trust Building and Social Media.

If you’re ready to get started check out my blog posts for some guidance and check here for some useful free tools. If you need assistance with any of these please get in touch.

Building Trust Online

Building Trust Online

In this blog post, I explore effective strategies for building trust online. Establishing credibility and a solid reputation can help you attract new clients, differentiate yourself from competitors and improve your google ranking.

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Responsive Design Checker

Check the responsiveness and visual presentation of your website across different devices and screen sizes without physically owning each device. A responsive website enhances user engagement and improves accessibility, having a positive impact on your google ranking.



Ensure your website content is error-free and well-written by using Grammarly to check grammar, spelling, and style. By presenting polished content, you can improve user experience and leave a positive impression whilst improving overall SEO.


Google keyword planner

Conduct keyword research, gain insights into search volume and competition, and align your content strategy to target the most relevant keywords for your website.


Blog SEO

Find out how to use your blog to actively increase your visibility in organic searches, establish your credibility as a trusted resource and build your site’s authority over time.


Google Trends

Stay updated on the latest search trends and find popular keywords related to your industry or niche. Identify emerging topics and tailor your website content and SEO strategy accordingly to optimize your website’s visibility and attract organic traffic from your target audience.


Google Analytics

The insights provided by Google Analytics can help you optimize your website’s design, content, user experience, and marketing strategies. It enables you to continuously improve your website based on real-time data, resulting in enhanced engagement, and conversions.


PageSpeed Insights

By using PageSpeed Insights, you can identify performance bottlenecks, receive actionable recommendations, and implement optimizations that enhance your website’s speed, user experience, and overall search engine visibility.



By using GTmetrix, you can gain valuable insights into your website’s performance, receive actionable recommendations for improvement, and track the effectiveness of optimizations over time.



TinyPNG uses smart lossy compression techniques to reduce the file size of your WEBP, JPEG and PNG files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is nearly invisible but it makes a very large difference in file size!

visual content


Canva is a graphic design platform that offers a range of free tools and features to create appealing visual content for your blog posts, events and promotions. While it may not directly optimize your website, it can still contribute to improving its visual appeal and user experience.

Need help with optimisation?
get in touch!

Need help to make your website more responsive or to improve your website performance?

Don’t have time to create regular blog posts for SEO purposes? From content creation to improving the design of your blog page and post template I can help.

Do you have any comments or questions regarding articles in my blog? I’d love to hear from you.