BOOST YOUR ONLINE PRESENCE
DIY TIPS & TRICKS
Once your website is up and running there are many things you can do yourself to improve your online presence and reach your target audience, however this is not an overnight process. Consistency, patience, and a holistic approach are essential for long-term success requiring an ongoing effort using different strategies such as SEO, Content Strategy, Trust Building and Social Media.
If you’re ready to get started check out my blog posts for some guidance and check here for some useful free tools. If you need assistance with any of these please get in touch.
Creating an Effective Content Strategy
A well-defined content strategy can help small businesses enhance their online presence and drive organic traffic to their websites. In this blog post, I’ll guide you through the key steps of creating an effective content strategy.
10 DIY Strategies to Boost Your Website’s Google ranking
In this post, I’ll share 10 practical tips that you can implement yourself to improve your website’s google ranking. Let’s get started!
Harnessing Social Media for Business Growth
In this blog post, I’ll explore some effective tips to help you create a social media strategy to improve your online presence and attract new clients.
Optimise Your Website to Boost Your Online Presence
As a small business owner, having a strong online presence is crucial for attracting clients and growing your business. Find out how to optimise your website.
Building Trust Online
In this blog post, I explore effective strategies for building trust online. Establishing credibility and a solid reputation can help you attract new clients, differentiate yourself from competitors and improve your google ranking.
FREE RESOURCES
WEBSITE OPTIMISATION TOOLS
REPSONSIVE DESIGN
Responsive Design Checker
Check the responsiveness and visual presentation of your website across different devices and screen sizes without physically owning each device. A responsive website enhances user engagement and improves accessibility, having a positive impact on your google ranking.
CONTENT
Grammarly
Ensure your website content is error-free and well-written by using Grammarly to check grammar, spelling, and style. By presenting polished content, you can improve user experience and leave a positive impression whilst improving overall SEO.
SEO
Google keyword planner
Conduct keyword research, gain insights into search volume and competition, and align your content strategy to target the most relevant keywords for your website.
SEO
Blog SEO
Find out how to use your blog to actively increase your visibility in organic searches, establish your credibility as a trusted resource and build your site’s authority over time.
trends
Google Trends
Stay updated on the latest search trends and find popular keywords related to your industry or niche. Identify emerging topics and tailor your website content and SEO strategy accordingly to optimize your website’s visibility and attract organic traffic from your target audience.
PERFORMANCE
Google Analytics
The insights provided by Google Analytics can help you optimize your website’s design, content, user experience, and marketing strategies. It enables you to continuously improve your website based on real-time data, resulting in enhanced engagement, and conversions.
Performance
PageSpeed Insights
By using PageSpeed Insights, you can identify performance bottlenecks, receive actionable recommendations, and implement optimizations that enhance your website’s speed, user experience, and overall search engine visibility.
PERFORMANCE
GTmetrix
By using GTmetrix, you can gain valuable insights into your website’s performance, receive actionable recommendations for improvement, and track the effectiveness of optimizations over time.
IMAGE OPTIMISATION
TinyPNG
TinyPNG uses smart lossy compression techniques to reduce the file size of your WEBP, JPEG and PNG files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is nearly invisible but it makes a very large difference in file size!
visual content
Canva
Canva is a graphic design platform that offers a range of free tools and features to create appealing visual content for your blog posts, events and promotions. While it may not directly optimize your website, it can still contribute to improving its visual appeal and user experience.
Need help with optimisation?
get in touch!
Need help to make your website more responsive or to improve your website performance?
Don’t have time to create regular blog posts for SEO purposes? From content creation to improving the design of your blog page and post template I can help.
Do you have any comments or questions regarding articles in my blog? I’d love to hear from you.